Tuesday, February 7, 2017

Five Tips for Writing a Back Cover Blurb

The book blurb is an important piece of the important puzzle of promotions meant to draw in your readers.

Here are five tips for creating one.

  1. Hook the reader:
    Ask yourself: What does my reader need to know right off the bat? Who is your protagonist, and why should we care about their quest?
  2. Tag lines sum up your story in one sentence:
    These should be neither too long nor a tired cliché. Does it add something that the reader won’t get in the rest of the blurb? They need to add value or skip having one. One way to do this is compare two culture references to create interest. For Example, in my novel, The Induction Paradox, I compare the story to, “The Godfather meets the television series Justified.” It helps the reader create an image in their mind.
  3. How much plot do I include?
    Obviously you don’t want to include a spoiler so keeping yourself to the first quarter of the book is a good choice for a spoiler-safe zone. You don’t want to bore your reader with too much but you do want to entice them to read your book.
  4. Use your manuscript:
    An author’s own words are the best tool to sell a book. It can do a superb job of showcasing your writing voice. Reread the first 15 pages and highlight passages of the manuscript that you might use in your book blurb. Also, a well-written, accurate synopsis can help. Your own words will also convey if you have written in third or first person which helps your reader.
  5. Finally, end with conflict and drama:
    Best advice I’ve been given:
    Always leave your reader wanting more. You want them dying to read your book to find out how the story ends. It should almost seem unsolvable. You can end with a question or remind your readers what is keeping your lovers apart. Resist the urge to give them any idea of how things will work out. They must read your book to know.
    Have a great day everyone!
    Best regards,
    January Bain
    It’s all about the Story.


Keith Willis said...

Great advice! I'm going to look at my (tentative) blurb and wave this magic wand over it to see how it plays.

January Bain said...

Thanks for commenting Keith! Love the magic wand idea! Best, January