This is a topic that I occasionally turn to when I realize once more the value of marketing. What got me thinking about it was a site on twitter than promised to promote your book for one full year. It said it would allow you to forget about making the effort yourself. Would that work? I wish it would because marketing is my weak point. But then I came to my senses and went looking for sites with fresh ideas. I came up with this list from sifting and sorting what I found. Please feel free to comment on what works for you.(1) Comment at top-rated blog sites and network with others. Whoa Nelly! The site I was on suggested spending time at 3 to 5 blogs every day and posting witty comments to get noticed. If you love social networking it might work for you.
(2) Create a viral video. Wouldn’t this be great if one knew how and where to get their video viral? Though the idea has merit, I don’t see myself in this league. I’m not a cute cat or a clever baby! But maybe you have an idea that might spark the interest of thousands.
(3) Offer free e-books. Okay, this one is doable. I have noticed a trend to giving away the first book in a series in the hopes of getting readers. As a reader I really enjoy and appreciate this trend. This will work if the first book is fabulous and the next are even more fabulous.
(4) Write a Question and Answer column for a high traffic website in your target market group. Sounds like an idea with some merit. Would take considerable time to find the right place, make connections and get noticed. Since websites by authors seem to be largely ignored by readers, it’s a possible connection if you have the time. Ahem. That time thing again. Am I the only one looking for the quickest fix possible?
(5) Do a Super-Star Blog Tour: My first question was how as I’ve done regular blog tours? And then a website I found offered some advice: http://www.bookmarket.com/blog-tour-palooza.htm.
My first instinct still stands in my mind as much as I’ve read about this topic. Write the best book possible and set it free in the world. If it’s good enough, I believe it will get noticed. Perhaps I’m being naive, what do you think?
Thanks for listening,
Best, January Bain