Tuesday, July 2, 2013

Tips for creating the all important book blurb


Writing the important back cover blurb:

The book blurb is an important piece of the important puzzle of promotions. It’s an important skill, and, after your cover, is the next way to draw in your readers.

 Here are five tips for creating one:

(1)  Hook the reader

Ask yourself:

What does my reader need to know right off the bat? Who is your interesting protagonist, and why should we care about their quest? Or is the world you’ve created for your characters the starting place? Once you established your hook, consider Shoutlines.

(2)  Shoutlines (can be called taglines) Yes or no?

These should be neither too long nor a tired cliché. Does it add something that the reader won’t get in the rest of the blurb? They need to add value or skip having one.

(3)  How much plot do I include?

 Obviously you don’t want to include a spoiler so keeping yourself to the first quarter of the book is a good choice for a spoiler-safe zone. You don’t want to bore your reader with too much but you do want to entice them to read your book.

(4)  Use your manuscript:

 An author’s own words are the best tool to sell a book. It can do a superb job of showcasing your writing voice. Reread the first 15 pages and highlight passages of the manuscript that you might use in your book blurb. Also, a well-written, accurate synopsis can help. Your own words will also convey if you have written in third or first person which helps your reader.

(5)  Finally, end with conflict and drama:

 Always leave your reader wanting more. You want them dying to read your book to find out how the story ends. It should almost seem unsolvable. You can end with a question or remind your readers what is keeping your lovers apart. Resist the urge to give them any idea of how things will work out. They must read your book to know!
Wishing everyone a great day!
Best,
January Bain
Storyteller
The Forever Series
Champagne Books

4 comments:

Big Mike said...

Very nicely done JB and I agree with all your points.

Michael Davis (Davisstories.com)
Author of the Year (2008 and 2009)
Award of Excellence (2012)

Offshore engineering jobs said...

These are nice ways to create book blurb, I think we can have lots of readers by doing these.

Julie Eberhart Painter said...

Tag lines are like cut lines under a photo in newspapers; they make you want to read the story.

Blurbs are so much better than excerpts. The tone of a blurb sets the stage.

In excerpts (my pet peeve), the reader in dropped into unfamiliar territory. To reorient readers so they understand an excerpt, you have to pop out of voice and get boring.

joyce said...

Well stated. It's such an art to write a fantastic blurb.